Google Analytics Upgrade Service — Universal (UA) to GA4

We provide custom upgrade services for GA4 based on your current use of Universal Analytics. Google Analytics 4 is an entirely new version of Google Analytics that prioritizes the data and reports businesses need to succeed. It looks different, it feels different, it is different! And that's where we come in...


Everything will change, including:



  • How you track goals
  • How you track interactions
  • How users are tracked
  • You'll even see new metrics while some you love might be going away


Don't lose any aspect of how you currently use Google Analytics, and end ensure a smooth transition to GA4.

YOU MUST BE ON GA4 IN...

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:
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Days
Hours
Minutes
Seconds

GA4 is live! UA is no longer tracking your website and/or app

How do you upgrade from Google Universal Analytics (UA) to Google GA4?

We focus on looking at all of the moving parts as to how you currently use Google Analytics. We then define and plan how we need to make GA4 work for your specific needs.

Migration Planning


How you've been using Google Universal Analytics (UA) is extremely important to us and our process. We learn what you've been looking at, how you've been using the system, and then develop a migration plan that will give you peace of mind knowing that you will be able to see the data GA4, how you need to see.


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Customization


If you've created customizations in Universal Analytics, we'll ensure that we replicate these settings as necessary, and as available. GA4 is an entirely new version of Google Analytics, so be prepared to flex with the changes. The customizations we look to preserve include:

  • Custom filters (block IPs, report rewrites, custom sources, etc)
  • Custom dimensions
  • Audiences
  • Conversions
  • Attribution modeling and settings
  • Product links and integrations
  • Custom reports
  • User access and roles


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Conversion Tracking


Tracking conversions is how we measure outcomes and make informed decisions that will drive a successful strategic approach. How we track conversions in GA4 is different than how we track conversions with Universal Analytics. We take a step back with you to look at how you had been tracking conversions, consider what you would like to change, and then determine how we will not just track conversions in GA4, but what you need to do to your content to make sure we can and are tracking your success metrics.


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Ecommerce Tracking


Ecommerce tracking with Google Analytics is one of the most powerful ways to understand whats's working for your business, and what's not working. We make sure your online store is properly integrated with GA4 and that you are seeing the sales data you need, in the reports you want. You are going to love the depth of information regarding your customer's purchase and engagement journey that we get with GA4. Not only will you more easily see the value of your leads and customers, but also the touchpoints and channels of engagement that keep them coming back. It's all about the customer journey.


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Archiving Universal Analytics Data


Google has said that after UA is deprecated and GA4 becomes the only version of Google Analytics in July 2023, that we will be able to access our UA data for about 6 more months. After that time, all of your historical data will go away, and you CANNOT migrate your UA data to GA4.  We have solutions that allow us to download all of your historic Google Universal Analytics Data and save it to a location of your choice, for ongoing comparison use into the future.


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Meaningful Reporting


Ecommerce tracking with Google Analytics is one of the most powerful ways to understand whats's working for your business, and what's not working. We make sure your online store is properly integrated with GA4 and that you are seeing the sales data you need, in the reports you want. You are going to love the depth of information regarding your customer's purchase and engagement journey that we get with GA4. Not only will you more easily see the value of your leads and customers, but also the touchpoints and channels of engagement that keep them coming back. It's all about the customer journey.


Let's Talk

FAQ

  • How much does the GA4 upgrade cost?

    This all depends on how complex your tracking needs are. Simple setups can costs as low as $500, while the more complex setups can run between $1500 and $5000 typically. It all comes down to the time required for our team to give you exactly what you need. 

  • What's the process and how long will it take?

    We start with a free consutlation. In that discussion we will get the information we need to give you an estimate on your setup needs. Typically our turnaround time ranges from a few days to a few weeks. 

  • What will I get?

    You will have a documented action plan which you approve. And then you will have a fully setup GA4 profile within you Google Anlaytics account. If we also download your historic Universal Analytics data, you will have all of that in the destination of your choosing. 

  • How much time do I need to spend in the process?

    You will spend between 1 and 4 hours meeting with us and reviewing our final delviverables and accounts.