SMB Digital Business Maturation Index

How digital are you? With the insights from your report we determine where you are now and how we most effectively get you to your next level. We figure out how to put your tech stack and data together in a way that makes it possible to achieve this with others in your company as well as with your channel partners.

It takes only 10 to 15 minutes to complete the assessment.

Our role is to help you through the process of seeing where your tech stack and your 1st party data strategy meet. We enable you to take advantage of solutions that are out there. We start all of our clients by assessing their digital maturity index score. 

We've developed this assessment to help us identify where you are digitally, which supports your ability to evolve digitally, with a plan. 

We uncover how you are performing across 7 dimensions to gain insights into how you are using your tech, where you are with first-party data, and how you are currently leveraging tech to support your marketing, sales, and the customer experience.

What are the 7 dimensions of the Digital Business Maturation Index?

1. Tech Systems — Understanding the technology you are using
2. Tech SOPs — How you are using these technologies
3. Analytics + Data — How you are using analytics and tracking your data
4. Ads and Content — How you are leveraging content assets and ads
5. Audience — How you are organizing your data to identify audiences
6. Engagement — How you are engaging with prospects and/or customers
7. Automation — How you are automating marketing, sales, business, or customer experience functions

It is with these 7 dimensions of how you are embracing and leveraging technology to support the digital business. Some clients are a hybrid of in-person and digital, others are 100% digital. Understanding your maturity level helps you better understand where you are now, so you can focus on leveraging the right tools, to get the right data, to get to the next phase. Then we repeat this until you are a true omni-channel business with a fully-realized multi-touch, all the time, customer engagement infrastructure.