In just 8 weeks, we will deliver your...
Data-Driven Tech Stack + AI Integration Playbook

...while implementing AI video into your business and unifying how your data works with your tech stack.

AI Action Plan with Tech, AI + Video Gap Analysis

Duration: 1 week


Dive into the future of digital content. Our Gap Audit pinpoints exactly how AI video can elevate your brand, while determining how  your tech stack and data need to be aligned to maximize impact and engagement.


What you get:


  • Data-Driven Engagement: Elevate your strategy with actionable insights from your current tech stack and data, leveraging AI-powered video content to broaden your digital footprint and unlock unprecedented customer engagement opportunities.
  • Unified Tech Stack Enhancement: Discover how to streamline your tech stack for superior connectivity and integration. Focusing on AI video integration not only illuminates immediate improvements but also sets the stage for your business's AI-driven future, revealing expansive new horizons.
  • Strategically Tailored AI Video: We'll craft a bespoke AI video strategy aligned with your distinct business objectives and audience needs, aiming to boost conversion rates, enrich customer interactions, and propel ROI. This personalized approach ensures content that resonates, captivates, and converts.
  • Securing a Competitive Edge: Position your business at the forefront of your industry with advanced AI video technologies. Embrace the transformative power of AI to redefine your digital customer experience and anticipate the evolving demands of your market. This proactive stance ensures you're not just keeping pace but setting the pace, readying your business for the future as customer behaviors, preferences, and needs advance alongside technology.

Competitive Tech Stack + Customer Engagement SWOT Analysis

Duration: 3 weeks


Gain the competitive advantage with this dive into your competitive landscape with our Competitive SWOT Analysis. We take 3-weeks to explore not only your tech stack and data strategy, but also those of your top 3 competitors. By reverse engineering the tech stacks and digital footprints of your industry rivals, we can then define actionable insights that can revolutionize your not just your use of AI video, but that of your entire future AI strategy. This step in our process is about harnessing technology and data to not just understand and match, but leapfrog over the competition, by determining how you can be the first in offering innovative customer experiences.


What You'll Gain:


  • Competitive Tech Stack Insight: Investigate the strengths and weaknesses within your and your competitors' tech stacks, identifying where your approach can outshine the rest. This in-depth analysis reveals how to amplify your AI video output by learning from the market landscape.
  • Strategic Data Utilization Comparison: Elevate your understanding of first-party data's role in driving engaging video content. By comparing your data strategy against competitors, we highlight opportunities for you to make every interaction more impactful and personalized.
  • Tailored Integration and Opportunity Roadmap: Receive a strategic action plan that not only aligns your tech stack and data strategy but also capitalizes on gaps found in competitors' approaches. This roadmap guides seamless integration for enhanced customer engagement and outlines unique opportunities for innovation.
  • Distinct Competitive Advantage Plan: With insights gained from a comparative SWOT analysis, arm your business with cutting-edge AI video strategies that set you apart. This blueprint for differentiation ensures your brand's prominence in a crowded digital marketplace by pioneering customer experience approaches your competitors haven't yet leveraged.

Data-Driven Tech Stack & AI Integration Playbook (with AI video as the example)

Duration: 4 weeks


Craft a comprehensive AI Integration Playbook over four weeks, designed to unfold AI's role across your entire business landscape. This journey begins with AI video, weaving a narrative that not only connects tech and data touchpoints but also illuminates the path to operational excellence and customer engagement. Our process delivers not just a glimpse into the future of AI but a strategic blueprint for becoming first-party data compliant and mastering omni-channel engagement. Moreover, we address data flow optimization and tech stack enhancements, culminating in ownership of precise, actionable data and ensuring reporting accuracy. Our goal is to enhance every touchpoint and operational facet with strategic data and tech integration allowing you to weave AI into the fabric of your business. 


What You'll Achieve:


  • Data and Tech-based AI Strategy: Develop an in-depth map of your data and tech stack, pinpointing opportunities to harmonize AI video with your business's core functions. This map lays the groundwork for the developing the strategy that is the foundation to define the future integration of AI throughout your your entire business. These are your blueprints for transforming how you could engage with customers, manage internal processes, and function as a whole.
  • First-Party Data Compliance: Delve into developing a comprehensive approach to first-party data, ensuring compliance while forging stronger connections with your audience. Our strategy not only adheres to regulatory demands but also leverages data for deeper customer insights and engagement.
  • Omni-Channel Engagement and Redefining Operations: By integrating AI video, we pave the way for a seamless omni-channel experience, enhancing customer interactions and operational efficiency. This approach redefines customer engagement, setting new industry standards for personalized experiences.
  • Tech Stack Optimization and Data Flow Accuracy: Address critical tech stack challenges and data flow bottlenecks, streamlining your infrastructure for enhanced performance and reliability. Our focused analysis and strategic recommendations ensure that your tech stack supports robust, data-driven decision-making.

OUR PROVEN PROCESS

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Start with Step 1 or commit to all 3 (to save) — either way, here's what you can expect to gain through our process.

Supporting Documents from Your Integration Playbook

These are the functional documents that you teams can use to work together which complement the strategy we outline in your Tech Stack + AI Integration Playbook:


  • Tech Stack Inventory and Flow Chart
  • Conversion Inventory
  • AI Injection Map
  • Data Inventory x Engagement Flow Chart
  • Communication and Engagement Matrix
  • Workflow and Automation Inventory
  • KPI (metrics) Matrix by Tech x Team/Department
  • Wireframes of recommended dashboards for ongoing reporting


Real World Examples

Use Cases for AI Video Integrations


  • AI Avatar Testimonial Videos
  • Automated AI Sales Videos
  • Service Summary Videos
  • Transforming Old Content into New
  • Interactive FAQ Videos
  • Product Launch and Feature Updates
  • Employee Training and Onboarding Videos
  • Event Summaries and Highlights
  • Personalized Sales and Marketing Messages
  • Customer Journey Highlights
  • Virtual Event Recaps
  • Interactive Product Demos
  • Localization of Marketing Videos
  • Augmented Reality (AR) Experiences
  • Behind-the-Scenes Content Creation
  • AI-Generated News Summaries
  • Customer Onboarding Videos
  • Dynamic Video Advertisements
  • Compliance and Trust Videos
  • Educational and How-To Videos
  • Real Estate Virtual Tours

read the full blog post →


Start with Step 1 or commit to all 3 (to save) — either way, here's what you can expect to gain through our process. 

  • Tech Stack Optimization and Automation Planning
    Deep dive into your current technology systems to understand their efficiency and integration capabilities, we'll figure out how you can make them even more efficient.

  • Data Accuracy for Reporting
    Assess the accuracy and reliability of your data, a crucial step for accurate reporting that fuels effective decision-making and content targeting.

  • Customized Video Strategy Roadmap
    Develop a plan for AI-driven video content, aligned with your business objectives and audience engagement.

  • Video Integration in Current Tech Stack
    Explore how to seamlessly incorporate video content into your existing digital platforms, enhancing overall impact.

  • Data-to-Video Transformation Insights
    Discover how to use your existing data to create compelling video narratives, improving customer experience and retention.

  • Streamlining Video Production with AI
    Learn how AI can make your video production process more efficient, saving valuable time and resources.

  • Gaining a Competitive Edge
    Identify how AI-enhanced video can give you an advantage over competitors in marketing and customer interactions.

  • Actionable Data and Video Alignment
    Receive tailored recommendations for harmonizing your data strategy with your video content goals.

  • Optimizing Tech for Video Production
    Gain insights on fine-tuning your tech stack for better support of advanced video production and distribution.

  • Mapping the Customer Journey with Video
    Understand the role of video at various customer touchpoints for improved engagement and higher conversion rates.

  • Video Performance Metrics
    Learn which metrics are key for evaluating the success and effectiveness of your video content.


  • Data Unification and Segmentation
    Plan and define your data flow while defining core metrics by system — which data goes where, when, and why. Define your data segments (tags), attributes, and conversion funnels. Define how to backup, own, and leverage all of your data in realtime. Make all data accessible to all business units and tech solutions.


  • Tech Stack Unification and Mapping
    Create a tech stack inventory and flow chart. Learn what's wrong with your current tech stack and get an action plan for how to fix things. Understand what tech you should use, and which tech can go away!


  • Become First-party Data Compliant
    We'll define and map out the ideal first-party data platforms/solutions for your current and future needs. Drive the evolution of your customer experience, and ultimately the future success of your business — with your data! Save 80+ hours of your team's time researching the right systems and determining how to integrate first-party data tech.


  • Accurate Reports
    Establish source reporting for each and every engagement or interaction to report ROI by channel and campaign while unifying all metrics for better reporting across all teams — especially for the C-suite, marketing and sales.


  • Enable Server-side Tracking (get ready for a cookie-free world)
    Establish server-side tracking that is now becoming required for conversion tracking on ad networks like Meta and Google Ads.

Watch the 1-minute Explainer

Watch the 11-minute Full Process Overview

CHOOSE YOUR PREFERRED PATH TO GET STARTED TODAY

Digital Business Tech + Video Gap Analysis

Comprehensive & Result-Driven Action Plan

Start with Phase 1

Data-Driven Tech Stack & AI Integration Playbook
8 Week Process with Action-driven Deliverables
(we use video AI as the example)

Start Full Strategy

SOME OF OUR TYPICAL RESULTS

40%

Reduction in Video Production Costs

70%

Lift in Video Creation + Use Across Channels

10X

Avg. Lift in Conversions from Emails + Ads

FAQs

  • How much does this cost?

    We've structured our transformation strategy into three comprehensive steps, each designed to build upon the last and maximize value at every stage of your journey — without locking you into ongoing commitments.


    Step 1: The Gap Audit comes at an investment of $750. This initial phase is crucial for setting the stage, offering you data-driven insights and a clearer understanding of your current digital landscape. Click here to start now.


    Step 2: The Competitor Tech SWOT Analysis is priced at $1,500. Here, we dive deeper into your tech stack, identifying areas for optimization and opportunities to harness the full potential of your technology investments.


    Step 3: The Data-Driven Tech Stack & AI Integration Playbook is our most extensive offering, where we truly revolutionize your approach to data, tech, operations, and engagement. This playbook is a significant leap towards the future of digital business, priced at $5,000.


    For those ready to commit to the complete transformation journey, we offer a special bundled price. Invest $5,750 upfront, and we will cover all three steps—allowing you to save on the overall cost and enjoy the full breadth of our expertise from day one. Click here to start the full strategy.


    We believe in flexibility and empowerment. Our goal is to ensure that the work we do together is impactful and that you are not locked into ongoing services unless you choose to be. Everything we develop with you is yours to own, and you have the freedom to integrate it with any service provider you wish. This is about your growth and autonomy, and we're here to support that every step of the way.

  • What's the process and how long will it take?

    The entire process is spread over an 8-week period, with each step building upon the insights and advancements of the previous one.


    1. The Gap Audit (Duration: 1 week): We kick off by analyzing your current digital strategy and tech use. This audit is about discovering how AI video can amplify your brand and streamline your operations.
    2. The Competitor SWOT Analysis (Duration: 3 weeks): Next, we delve into a deep evaluation of your technology infrastructure, identifying strengths, weaknesses, opportunities, and threats to create a plan that gears you towards efficiency and market edge.
    3. The Data-driven Tech + AI Integration Playbook (Duration: 4 weeks): The final phase is where the substantial transformation happens. We develop a comprehensive strategy that leverages your first-party data for personalized video content, ensuring compliance and fostering engagement between systems and across data sets.

  • What will we get?

    By the end of our engagement, you will receive:


    • A Comprehensive Gap Audit Report: An in-depth analysis of your existing digital strategy and how AI video can elevate your business.
    • A Tailored Competitive SWOT Analysis: Strategic insights into your tech stack with actionable recommendations for improvement.
    • A First-Party Data Utilization and Video AI Strategy: A bespoke plan outlining how to use your data for targeted video content, ensuring your approach is both compliant and cutting-edge.

    Additionally, you get the assurance that all strategies we develop are fully transferable and can be implemented by any provider you choose. We aim to equip you with the knowledge and tools you need, without any obligation to continue using our services beyond the project.

  • How does this help our team?

    The following are the supporting documents that can be used by your team beyond strategy development. This is the stuff that puts it all into perspective and becomes the reference for leveraging data and touchpointws within your tech stack.

    • Tech Stack Inventory and Flow Chart
    • Conversion Inventory
    • AI Injection Map 
    • Data Inventory x Engagement Flow Chart
    • Communication and Engagement Matrix
    • Workflow and Automation Inventory
    • KPI (metrics) Matrix by Tech x Team/Department
    • Wireframes of recommended dashboards for ongoing reporting
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